June 6, 2008
The wrong type of content can devastate your website and your business. It doesn’t merely sit out there and stagnate. It stinks up the place. And if your visitors know that you’re behind it, they’ll think of that stench when they think of you.
There’s a way to wash your hands of the filth left behind by bad content. By using well-written content to communicate to your visitors, you can jumpstart your authority, build your image and improve your customers’ loyalty. In short, you can launch your business to the success it deserves. Below, you’ll discover 5 powerful ways that the RIGHT content can catapult your ROI.
#1 - Your Visitors Crave High-Quality Content
When your visitors come to your website, they’re starved for high-quality content. They’ve been given the equivalent of bread and water for years. The internet is plagued by rotten content. Articles that don’t say anything. Blog posts that don’t inspire or invigorate. SEO articles that seem written for robots instead of humans.
Your visitors are starved. Feed them! Give them the bone-jarring web content they crave. You’ll be a hero in their eyes.
#2 - Well-Written Content Builds A Relationship With Your Hungry Visitors
The vacuum of the internet is lonely. The articles you read on websites that litter the online landscape fail to ignite even the slightest emotion. They’re devoid of feeling. Without emotion or feeling, your visitors are famished for attention. Offer them a plate of piping hot web content and build a relationship with them.
Your visitors want to get to know you. Invite them in for dinner.
#3 - Search Engines Salivate Over Tightly-Written, Relevant Content
These days, Google is the king of the traffic funnel. Tens of millions of people go to Google each day. Many of them are looking for you. Can they find you? Do you have the kind of tightly-written content that search engines drool over?
The days of slamming keywords into articles to get ranked in the search engines are over. They’re long gone. Today, Google and Yahoo are smart enough to know what relevant content is. If your competitor is crushing you in the search engines, it’s time you fought back.
The best way to do it is with heart-stopping web content that delivers a knockout punch to the search engines.
#4 - Seductive Content Skyrockets Conversion Rates
People don’t buy based upon logic. They buy emotionally. It doesn’t matter if the product is a computer, car, or politician. When they finally make the purchase decision and are ready to pull the trigger, it’s because they were seduced.
You need to use seductive content on your website. That’s the way to skyrocket your conversion rates. People hate being sold. But, they love buying.
You do that by coaxing them. Seducing them. Getting them to say yes to whatever you want.
#5 - Stimulating Content Makes Your Business Stand Out From The Pack
The internet has made everyone a publisher. With a keyboard and a couple of button clicks, anyone can vomit content online. As a result, there’s a lot of noise out there. It’s like surfing with your TV remote control. There are tons of shows, but there’s nothing good on.
Stimulating content changes all of that. It gets a response. It elicits a reaction. It grabs your reader by the lapels and demands their attention.
Want to stand out from the pack? Use stimulating content. While your competitors are putting their soon-to-be ex-customers asleep, you can send a flare up and draw their attention toward you.
Why The RIGHT Content Is Critical To Your Success
It’s no longer enough just to have a snazzy website. It’s not enough to sell a great product or service. You must communicate with your audience to succeed.
You can’t do it with crappy articles and web content. If you try, you’ll sink your ship before you’ve even left the harbor. You need to use the right content for the job.
Content that stirs something inside your visitors. Stuff that gets them riled up. Makes them emotional.
That’s when amazing things happen. Your authority builds. Your brand grows stronger. Your conversion rates skyrocket.
And you catapult your ROI.
Let me put together a package of content that will light up your visitors’ eyes.
Your Freelance Writer